Millennials and Peer to Peer Influence

At One4All, we believe influence is as valuable as direct giving. Compare for example, two types of givers. The first gives $1,000. The second gives $100, and inspires another $900. Both result in $1,000 going to the donor’s cause. Which is more valuable?

There’s a new report out called the 2013 Millennial Impact Report that has some interesting findings. Check it out.

Peer to peer influence is the key to donor engagement. It’s why we give, and it’s always been that way. The social web shifts the power to the individual and their peers. At One4All, we believe we can unleash the power of individual influence and take charitable giving to a new level. We hope you’ll join us!